Convenience Stores
We represent Ireland’s largest network of convenience stores, with hundreds of touchpoints across Adtower and Que screens, in partnership with leading retailers.
We represent Ireland’s largest network of convenience stores, with hundreds of touchpoints across Adtower and Que screens, in partnership with leading retailers.
Convenience stores play a central role in customers’ weekly shopping routines. On average, shoppers visit three times per week, making these locations highly efficient, fast-paced, and purpose-built for convenience.
Shopping missions vary by store type, and we maintain a detailed index of stores to help brands create targeted, effective campaigns.
Located in urban, high-transience areas, these stores over-index with professionals. Shoppers typically seek products for immediate or near-immediate consumption, such as food-to-go, snacks, and daily essentials.
Found in suburbs and towns, these stores attract professionals and busy families looking for quick and easy solutions. They’re often used for small top-up shops and everyday necessities.
Examples include Centra Neighbourhood and Eurospar. These stores function more like community supermarkets, offering a broader product range and additional services. Shoppers here are family-oriented, often purchasing lunch, off-licence items, or weekly top-ups.
Convenience is an integral part of the wider convenience channel. These locations serve a dual purpose — refuelling both cars and customers. Beyond fuel, forecourts provide a wide range of services and on-the-go solutions, from fast food and coffee to lunch options and everyday essentials.
