Multiples | Pearl & Dean Outdoor

SuperValu Retail Media Opportunities

SuperValu, part of the Musgrave Group has over 260 stores nationwide. Every week, more than 3 million shoppers visit SuperValu, averaging 2+ trips per week. This unique combination of reach, frequency and shopper loyalty makes SuperValu one of the most effective retail media platforms in Ireland.

Pearl & Dean are proud to be the exclusive Partners of Elevate, Musgrave’s media division. Together we offer brands a premium in-store Digital Out-of-Home (DOOH) network designed to deliver measurable impact.

Adtower

Entrance-based full-motion screens deliver the perfect opportunity to connect with our audience at the store entry point, creating immediate brand visibility. Equipped with data collection, Adtowers provide detailed reporting to track audience engagement and impressions.

Chill & Freezer Screens

Located at the heart of the chilled and frozen aisles, these screens influence shoppers at the ‘moment of decision’. Proven to increase brand visibility and conversion rates, they connect directly with customers as they choose products.

Off-Trade Screens

Positioned in a brand-safe, high-traffic environment, Off-Trade Adtowers are ideal for engaging adult audiences in a purchase mindset. Their large-scale, full-motion format ensures standout visibility and measurable impact.

Checkout Queuing Screens

With some of the longest dwell times in-store, these screens hold attention at a critical moment before purchase completion. Perfect for building awareness and reinforcing brand messages across multiple categories, from FMCG to finance and entertainment.